The cultural gift box business that keeps giving

Nestled in Brisbane’s northern suburbs is a small e-commerce business hatching some big international plans.

Korindah Randall, a proud Wiradjuri woman, is the Managing Director of Cassell Coker & Co, a premium corporate gifting business specialising in unique First Nations made and owned goods.

Her gift boxes contain luxurious chocolates, award-winning gins flavoured with Australian botanicals, exquisite handmade silk ties and scarves, and other artisanal gifts shipped to customers nationwide.

Korindah took over the reins of Cassell Coker & Co in 2025 and began reimagining the business through an Aboriginal and Torres Strait Islander lens to fill a gap she saw in the corporate gifting market.

An important part of the business is showcasing the best of Aboriginal and Torres Strait Islander owned products and wholefoods that tell a story about culture and Country.

Sharing the love

When asked about her plans, Korindah’s eyes shine brightly. The conversation turns to business expansion, physical stores across the country, but it’s when she talks about doing more collaborations with other businesses, her eyes shine brightest.

It's a conscious decision to support and showcase quality local and First Nations brands by including products from different startup businesses to Elder-owned businesses across Australia.

“I love collaboration, I love bringing people all in together,” Korindah says.

“My purpose, my value is to lift up businesses in Queensland that are owned by Aboriginal and Torres Strait Islander people.”

She believes Indigenous businesses offer something special through the cultural stories embedded within their products and brands.

“Every product comes with a story, and I pop everyone’s story in the gift boxes.

“We have such amazing products, amazing goods. And the most important thing about that is our cultural stories. It's being able to leave a legacy of stories that the whole world can know.”

Looking to the world stage

There are ambitious plans for Cassell Coker & Co to expand well beyond Queensland.

“In five years, I want to actually scale and grow my business,” Korindah says.

“I want to actually own stores in every state nationally, and I also want to be able to have the international footprint as well.

"The leadup to the 2032 Olympic and Paralympic Games, will present so many opportunities to showcase Queensland’s First Nations talent and culture on the global stage."

Creating space for women in business

Korindah is also passionate about supporting other Aboriginal and Torres Strait Islander women through the Sisters in Business Collective, a network she helped build with a group of other like-minded women.

“The Sisters in Business Collective isn't a new idea. It's been around for many years, women getting together and supporting each other,” Korindah says.

“Working for myself, I felt a little bit isolated and I wondered where those sisters were, so I ended up creating my own group of sisters in business along with other founders of the Sisters in Business.”

Today, the collective of about 25 women provides a culturally safe space where women can connect, learn and grow together.

Indigenous Business Month opportunities

Korindah is looking forward to the networking opportunities to meet future buyers presented by Indigenous Business Month – new clients from government and industry who are yet to experience what Indigenous-owned businesses bring to the table.

Connecting business to opportunity is the aim of Queensland Government during Indigenous Business Month.

By helping to build relationships between Indigenous businesses, buyers and industry, participation in Queensland's procurement market becomes stronger.

Learn more about buyer and supplier events.